8 key tips to boost your digital marketing strategies
As we have been taught the trends Social Media Marketing in 2015, companies worldwide assign increasing importance to campaigns in social networks. And this is not in vain in recent years; this modality has become the most effective and interactive way to reach the audience. But to connect with the audience not enough simply to open and maintain your accounts updated: you have to implement marketing strategies that achieve move and interesting to users. That I will speak on this blog post!
Then I will show 8 essential tips for enhancing your marketing on social networks. So you know what aspects you should work on your profiles and social media pages to arouse interest in people are. Do not forget to save this post in favorites!
8 tips to make your marketing strategies in social networks much more effective
Here are eight key issues you should consider for your Social Media campaigns achieve success:
1. Take advantage of Face book’s new features
Did you know that there are new features of Facebook that can benefit your marketing strategies? These are small adjustments that have been added to the Social Network with the idea of improving and further customize the user experience. They are the following:
Discover Multi-Product Advertisements
Now Facebook gives you the opportunity to show, through the same announcement, several of your products at once. This possibility multiplies the chances that users know your goods; while warnings energizes you do in the Social Network. So with the Multi-Product Publicities you can show the public different goods, each accompanied by a title, an image and a unique landing page.
In addition to the above, another advantage of the Multi-Product Publicities Facebook is that they have social buttons, which increases the chances that the content is displayed and shared by users. Indeed, this type of ad allows you to tell a story to people, through a roulette image, which is as novel as entertaining. Not bad, right? In case you want to activate these ads, you can do so through Facebook Power Editor or by the corresponding API.
Share Featured Videos on Facebook
Another new feature recently launched by Facebook has to do with the ability to highlight a video on your Fan Page. This tool is very effective when you need to promote specific audiovisual content. It is also useful to present your brand to the public, since when entering the “Videos” tab of your page first thing users see is the featured video.
Reorganize your Fan Page menu
As time passes, the contents are about generating and sharing accumulate in your Fan Page and nothing better to organize for the audience to feel more attracted to explore. How? You managing your tabs through the “More” menu.
2. Improve the appearance of your tweets with Twitter Cards
As you may have noticed, the tweets that include photographs and a degree or description about the link that promote are much more attractive visually, and therefore are more likely to attract users to click. Precisely that is the purpose of the Twitter Cards! That is, help increase the attractiveness of your Twitter posts. To better understand what this tool is about, below you can see what a Twitter tweet looks like, and how it looks like one that does not.
There are several types of Twitter Cards, according to the type of content you want to share (photos, videos or mobile applications). To implement this tool, you must add a code to your website. If you want to know more about this topic, visit this article on what are the Twitter Cards and how to use them.
3. Make yourself look
As you may know, the visual elements in social networks stand to attract the attention of users like no other content. Hence the importance of respecting the image sizes for Social Media, as doing so is the only way to ensure that your profiles and pages visually appealing result.
In addition to caring size of your images to Facebook, Twitter, Instagram and other sites, we recommend that you consider to mobile devices when generating your content. Indeed, more and more users entering social networks via their phones and tablets, and for that reason, your posts must be optimized to be viewed properly from these terminals. To do this you can help with Window Resizer.
Windows Resizer is one of the best extensions for Social Media, since it lets you know how your content easily seen through the various devices. So, installing this tool in your browser will allow you to optimize your content to reach more people.
4. Take advantage of advertising on Facebook
In addition to traditional ads, there are very effective ways to reach your audience on Facebook ways. How? Through the Custom Audiences or custom audiences. It is a very effective form of segmentation, working from a database of users or customers (eg a list of emails or mobile phones of people who have interacted with your brand). Thus a Custom Audience allows you to show your ads to a specific group of people, who have already shown interest in your products or services.
In much the same way, from your custom audience you can generate a Hearing lookalike. As its English translation (“Hearing Resembling”) suggests, it is a group selected from the characteristics of your custom audience people. So, Facebook allows you to search for users with similar qualities to your Custom Audience, so that you can show your ads specifically and with high probability of pique their interest.
5. Optimize your YouTube channel
YouTube, the most popular site audiovisual content that is now part of Google applications, is an excellent platform to promote your content. There have recently been added new features that allow you to customize your channel with the aim that more attractive to your audience. One of these new features allows you to add custom thumbnails for your videos, so you can include shocking or interesting pictures to reference the content.
Alongside this, now YouTube channels, like Facebook, Twitter and other sites, have a profile picture and a cover. For that they are visually appealing, it is important to respect the image sizes suggested by the site, So that the resolution is adequate for your images to have a good impact.
6. Work on the SEO of your content
As you know, one of the best known in the field of Social Media Marketing phrases is: “Content is King”. But for your content makes it to your audience, it is important to get a good position in the search engines used, such as Google or Bing. Hence the importance of implementing SEO strategies (acronym for Search Engine Optimization, Search Engine Optimization English) to your publications.
In this sense, one of the key points you should consider is to include keywords in your content. Keywords, known as English Keywords are the search terms that allows people to find your items. So, to find the most appropriate keywords for your content I advise serve the Keyword Planner of Google. There you enter the search terms you want to evaluate and press the “Get Ideas”, after which you will know what the keywords most wanted by the public are button.
7. Make Contests on Facebook
One of the most effective ways to reach your audience and motivate interested in your suggestions forms is to organize contests on Facebook. As you know, the fact of offering a prize to the public is the most effective when achieving involves users in your proposed incentive.
Therefore, I advise you to take advantage of the most significant dates of the year (such as Christmas, New Year’s or Father’s Day) to make your sweepstakes on Facebook. For this purpose I advise you to use apps SocialTools, with which you can not only create contests images or discount coupons, but also give you the ability to generate a database of participants, who can then use to create a Custom audience, as mentioned in tip number 4 of this list. Great, do not you think?
8. Monetize your website to generate more resources
Finally, since by force you must spend enough time on the Internet, I strongly recommend you consider monetizing your website. Thus, the ability to profit from your online activities will help generate resources to improve your digital marketing strategies, by acquiring new tools for Social Media , most editors, Community Managers, advertising campaigns pay for and more.
Some of the ways you have to monetize your site and making better use to generate web traffic are resorting to Google Adsense; Affiliate Programs consult different sites and sell advertising space. Click the following article to learn more about how to monetize your website.
Following these 8 tips that I have shared with you, you’ll get more out of your marketing on social networks. So, create custom audiences, include keywords in your content and run contests on Facebook are some of the techniques that will help you reach your audience more effectively.
What did you think of this blog post? Did you already know some of the tips on the list? Would you add any other advice? Please leave us your comment and do not forget to share this article with your contacts. More tips on digital marketing we recommended to visit this page Sookiesookieboutique.com.