Three different dating apps, for those who are tired of Tinder
Of course Tinder is among the most used dating apps: there are about 5 million paying users, many more – the data of a few years ago told 50 million, but it is likely that they are higher if an app like Badoo declares 350 – those registered. And therefore subject to a series of limitations in use. Yet the logic of the wild “swipe”, that is, the race to eliminate the profiles that we don’t like and to hope for a “match” with those that intrigue us, not everyone likes. Tinder ensures a certain success rate, that is, interesting appointments that may have some following, especially after the recent changes to the algorithm introduced at the beginning of the year, but also a huge chaos of rip-offs and waste of time.
In short, it may be worthwhile – if we really want to delegate the meetings to the dating applications and their turnover of 4.6 billion dollars (2016) – give yourself some more relaxed experience, designed, orchestrated on our preferences and predispositions. But also less wild as that of Tinder, which is somehow tailored. It is no coincidence that the platform of the US holding company InterActiveCorp decided, in early 2019, to eliminate the notorious “Elo score”, the algorithm score that favored crossings based on personal desirability, opening more systems and taking greater account of factors such as the use of the app and the distance between users.
There are several, in the variegated universe of online dating that often tends to re-propose itself if not photocopied, of applications that allow you to slow down times and above all allow us to change perspective. No need to download the Tinder for left-wing voters (PTinder) or the one for four-legged friends (GetPet). Just experiment with applications that have been around for a while.
The first, Once, revolves around a very simple principle: no to the avalanche of proposals, yes to a single daily proposal tailored to users. Which they can obviously refuse but in case they will have to wait another 24 hours. It’s called “slow dating” and is an approach that evidently puts quality before quantity, selecting for its users only the best matches every day at noon. Launched in Italy in 2016 and active in eight markets, it says it has over 10 million users, hosting four million chats every day and 20 million matches per month. Like many others, it also offers premium paid options.
The second is Happn. The slogan is “find who you crossed paths with” and revolves around the sudden fascination we all felt for someone we met on a bus or on the street. Obviously you need to have the GPS activated, in order to view the members nearby, and hope that those who have bewitched us have downloaded the same program and have expressed interest in us. All a bit complex, in fact: too many steps that make the “crush”, that is the intersection, less likely. But the platform focuses on proximity linked to an event lived together, or at least in proximity: a concert, an event, an office, a daily journey. It works with two commands: the like and the hello. The first is anonymous and allows you to chat only if both contacts express it. But the app pushes you to search for it with “crushtime”, a kind of game where you can try to guess who sent us a “like”. The hi is linked to the user and serves to get noticed more quickly but only ten per day can be “fired”.
The latest app, also from the Once group, completely reverses the perspective. It is a platform that grants power and control entirely in the hands of women. Pickeble, founded by 36-year-old Clémentine Lalande and launched also in Italy last winter, does not give male users much room for maneuver: they can only fill in a profile, making it as fascinating as possible, and wait. While enticed by a series of elements such as a ranking and the number of women online in a specific place and time. The users, in fact, are not visible: it is up to them to go and choose, free from the bombardments and requests that occur elsewhere, the profiles of the users who intrigue them most. Cross or heart and then a photo is enough to start a chat with the user who has accepted the “match”. The game is done!
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