Adobe Spark Post, an app to create beautiful stories for any social network
With the emergence of Stories in the most popular social networks, the image as a communicative medium is taking on an even greater importance, if possible. Adobe Spark Post is the new application that Adobe proposes to contribute to the pre-eminence of the image with superior visual quality.
It can be said that Adobe Spark Post arrives at an appropriate time. There is a universe of applications that gravitates around the image, the social network with greater growth is based almost exclusively on photography and the best ally of visual communication, the mobile phone, increasingly offers more powerful technology aimed at creating or reproducing image.
Adobe presents Spark as an application with which it is possible to create visually stunning graphic stories in a matter of a few minutes: little time, little effort and great impact, qualities that are very difficult to overcome and that allow, without any knowledge in design, to do authentic wonders capturing likes.
Adobe Spark includes versions to create publications or images for many social networks, complete web pages or videos where you can add photos, video clips, your own voice and other icons and decorative stickers; with Adobe Spark Page and Adobe Spark Video.
Spark Post is launched for the first time in public beta version and works on both iOS and Android, in addition to having a web version from which also make the creations allowed by the application.
How Adobe Spark Post works
The first thing that Spark Post offers you is a large collection of templates to inspire you and get the first ideas , although there is a button to open a new project with which to start working immediately on any type of publication that you have thought of.
The next step is to choose one or several images and choose the output format. You can work with the original aspect of photography or adapt to the most appropriate formats for each of the most popular social networks, as well as their types of images and many other formats.
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With this first step, Spark ensures that you create the perfect image for the place where it will end up published. For example, you can create an image of the right size to become your new Facebook header or a suitable vertical aspect to convert directly into an Instagram Story ready to be published. This format can also be modified in the next step.
In the next step, Spark Post takes you to the “Editor”. This is the space where all the retouching will take place. In the editor you can add text or a new image, and then modify them with a double tap on it.
One of the strengths of Adobe Spark Post is that it allows you to modify the size of the text that will accompany the photo, but also its distribution, and everything automatically. If we leave the text box narrow, the words will adapt their size and disposition to follow the form we have marked.
Spark Post recommends the color palette that goes best with each image and has many different typographies to make a unique publication. In addition, the text box has multiple options of forms and, from there, it only remains to decide alignment, opacity and spacing. The number of options is worthy of an Adobe application.
If you do not want to be testing among so many options, another alternative is to touch on “Design” and apply an automatic theme to the image. Adobe Spark Post offers different variants and all are visually attractive and completely configurable. Of course, do not touch on a “Design” if you were working on your own creation: everything will be erased.
Touching on “Palette” not only will change the set of colors that make up frames, text and objects, but Spark Post will also play with filters to enhance certain tones in the same picture.
Once the final touches, structure and filters are done, Spark allows you to save the image or publish it directly on social networks, as well as share with the contacts of the messaging services you use.
