How to Tell When Your Brand Needs a Creative Makeover
Your brand is the first thing a customer sees when they think of your business, and even award-winning brands become dull over time. Here are some signs that you need some creative updates:
- Your Brand Looks Dated
New design trends come and go, which means an old website may be telling potential users all the wrong things about your business. A sleek, contemporary brand says that you are current and trustworthy.
- You’re Attracting the Wrong Audience
The demands of a new target but your branding is falling behind. If your visuals and messaging no longer appeal to your target market, it is about time that you refocus on who exactly those people buying from you are.
- You’ve Outgrown Your Original Identity
Businesses evolve. Perhaps you have diversified your offering, started to target different markets or positioned yourself higher? If your brand no longer represents where you are today, a refresh can ensure that you show up as the business you are now. For Birmingham Design Agencies, consider //birmingham.nettl.com/creative-agency-birmingham/
- You Blend In With Competitors
Standing out matters. Branding that appears to be the same as every other brand in an industry does a poor job of creating difference. Creative refresh — let it be a different playground for you to leave your mark and imprint on!
- Your Team Isn’t Proud to Share it.
If even your own team is embarrassed to give out business cards or send people to the website, that isn’t right. Your brand should make people feel good about themselves, and your company.
Creative refresh does not mean starting from scratch, it’s about evolving smarter. If you find any of these to be true, it just might be time for the next phase in your brand’s journey.
