5 top tips for better GEO
Generative Engine Optimisation, or GEO, is potentially the new front line in the battle for online visibility. GEO was first proposed in 2024 and is now as important as standard SEO.
If that sounds like a new headache, rest assured that help is at hand from reputable SEO agencies like www.nettl.com/uk/seo-agency-near-me. To find a local specialist, simply search ‘SEO agency near me’. In the meantime here are five pointers on how to improve your search engine results.
Internal Linking
Internal links ensure that AI algorithms can quickly interpret the context of your content. Use relevant data, statistics, and links to internal pages and authoritative sources to help engines deliver results that feature your content.
Brand Mentions Over Backlinks
AI algorithms value brand identity. Backlinks are great, but references to your brand in industry publications, thought leadership articles, and partner collaborations build credibility and get you better coverage in AI summaries.
Write for Summarisation
Generative AI responds well to concise, structured content. Pepper your content with summary boxes, bullet points, and key takeaways so it can be easily scanned and summarised.
Monitor Progress
Track the frequency with which your brand appears in AI results using tools like Ahrefs or RankPrompt. If you understand your current visibility, you can refine your content and find new opportunities for prominent exposure.
Test Content
Use target keywords to test how they’re received by leading AI search tools and revise your strategy according to the results. Testing is essential to make your brand register as high as possible in generative search engine results.
