3 tips for creating a profitable website
What could be better than having an awesome new website, one that you’re not ashamed to show off to your potential clients, that will be engaging enough to constantly encourage new business enquiries?
Unfortunately, the cost involved in commissioning a new website is often enough to put business owners off, leading them to invest in low-cost, do-it-yourself web builders like WordPress and Wix. These programs can be great if you’ve lots of time to invest and have a keen eye for design. But if you haven’t, the whole process can become very time consuming and doesn’t always produce great results.
It may sound obvious, but business owners sometimes overlook the fact that a well built and nicely designed website can end up paying for itself. Say for example you own a bridal boutique that sells wedding dresses for around £800 each; your new £3,000 website would only need to generate 4 new sales in order for it to become profitable.
So, how do you go about creating a professional looking website that will continuously generate and convert new sales leads? Here are just a few things for you to consider:
- Make it mobile-friendly
In this day and age, it may surprise you to hear that as little as 11.8% of the internet is mobile-friendly. And when you consider that over 50% of the population now has some sort of mobile internet subscription, it simply doesn’t make sense to isolate over half of your potential audience by having a website that doesn’t work properly on mobile devices. Mobile-friendly websites out-perform non-mobile friendly websites in Google’s search rankings, and they have also been proven to generate and convert more leads than non mobile-friendly ones. So, if you want your website to begin paying for itself, you must first make sure it is fully functional on all devices.
- Make it user-friendly
A website that is easy to use enables visitors to find the information they are looking for without difficulty, meaning they won’t be overwhelmed when they visit your site and will be more likely to convert (take some sort of action, for example make a purchase or sign up to your newsletter). In fact, research by the Online Marketing Institute highlights that 50% of all sales are lost because visitors are unable to find the content they are after. If you need help creating the perfect user experience, your best bet is to get in touch with a usability expert, such as MA Design, web designers in Cheltenham.
- Produce good content
Not only is content the key to consumer engagement, it is also important in the world of search engine optimisation (SEO). While you don’t want to bombard your users with extensive amounts of information or clutter the pages of your beautifully designed new website, you do need to make sure you have enough good quality, keyword-laden content to be indexed by Google. Normally this constitutes between 300 and 350 words per webpage.